A corporate weblog is published and used by an organization to reach its organizational goals. Currently, all major browsers (including Firefox, Opera, Safari and Internet Explorer 7) support RSS technology, which enables readers to easily read recent posts.
There are 2 types of corporate blogs:
1. Internal blog - generally accessed through the corporation's Intranet, is a weblog that any employee can view. Many blogs are also communal, allowing anyone to post to them. The informal nature of blogs may encourage:
· employee participation
· free discussion of issues
· collective intelligence
· direct communication between various layers of an organization
· a sense of community
2. External blog - is a publicly available weblog where company employees, teams, or spokespersons share their views. It is often used to announce new products and services (or the end of old products), to explain and clarify policies, or to react on public criticism on certain issues.
Advantages of corporate blogging:
(1)Leaders can communicate directly with customers, suppliers and investors, as well as employees, helping disseminate and explain strategy.
(2)Compared with conference or printed memos to all staff, enterprise blogs are highly cost effective.
(3)Sharing ideas freely in an honest voice brings the blogging companies new connections and generate trust which will lead to business opportunities galore.
(4)Blogging establish those corporation that updated consistently as a thought leader in their industry.
Challenges in corporate blogging includes :
(1)Hard to measure success: Marketers measure campaign success through visits and registrations. The problem with blogs is that social software success could take the form of comments, trackbacks, and qualitative intangibles. With management looking for those raw numbers, how does one succeed?
(2)Legal problems: Two way dialogs that allows objective and negative content is scary for legal. Furthermore, how do corporations react to colleagues that may look like they are making promises on behalf of the company?
(3)No ending date: Blogs aren’t marketing campaigns, there is no ending flight. Bad blogs may whimper along for months, great ones will also continue on. So, at what point does one stop?
(4)May require a lot of time: The biggest cost in blogging is not money, but it is the time. When this comes to executives, the cost per hour may radically increases. For an example, an executive may need to spend 1-2 hours every morning to manage the blog.
6 most popular corporate blogs:
1. Google
Saturday, February 21, 2009
Corporate Blogging - A new marketing communication tool for companies.
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Additional link:A review on a post on Legal from My E-Commerce blog
UK to get tough with illegal downloader is one of the posts that I had reviewed. Then, is it UK very successful in tough with illegal downloader?
A draft consultation suggests internet service providers (ISPs) would be required to take action over users who access pirated material via their accounts. However, the government is stressing that plans are at an early stage and it is still working on final proposals. And the government proposals were first reported by the Times newspaper.
Based on The Times said, “People who illegally download films and music will be cut off from the internet under new legislative proposals to be unveiled next week.” Actually it is balderdash and the fact initiated that this nutty proposal is getting anywhere at all illustrates how ignorant the powers that be are about downloading.
Five reasons that Why Illegal Downloaders Will Not Face a UK Ban as follows:
1. This proposal was a draft consultation green paper, defined as “a proposal without any commitment to action.” The government receives many of these on a daily basis. So, there were being ignored.
2. This proposal is unworkable in the real world. ISPs no liability as the content is not hosted on their services, and it would be impossible for them to open and check whether the every single download and upload was legal or not without the entire Internet grinding to halt. There is no interest for the government, ISPs or the voters as exposing yourself to billions in liability and that is not a good business strategy.
3. Impossible and difficult to differentiate between illegal downloading and legal activities such as downloading software patches, using torrents to share stuff legally, playing online video games, telecommuting, and many others. The resistance from the private sector would be as strong as it would from the general public.
4. This idea against the ruling of the European Court, which says EU member states are not obligated to disclose personal information about suspected file sharers. It would fly in the face of Article 10 of the European freedom of expression laws which initiate every European the “freedom to hold opinions and to receive and impart information and ideas without interference by public authority and regardless of frontiers.”
5. WiFi piggybacking and encrypted packets make it impossible to tell who is downloading what in the first place. These techniques are only getting more sophisticated, while for the most part, the content industries collectively remain as dumb as a box of hair.
UK to get tough with illegal downloader
U2 manager wants illegal downloaders blacklisted
Review A Local E-Commerce Site
E-commerce has available in Malaysia for a long period. Nowadays,e-commerce is very commom, but still a lot of people do not use e-commerce service. There are still lots of sucessful e-commerce websites built in Malaysia because there provide many conveniance service to consumer. Let us go through a few of local e-commerce site,
Maxis has become popular in malaysia. It does not only operation when it is offline, it also can let people know information about maxis or their own account detail through the internet. 
Broadband Internet
Apply for services
You can request for a new or supplementary line for your family or to your friends.Beside that, you can do your replacement if you make lost your SIM card or hav faulty.You can subscribe online for a host of Maxis value-added services that put you in control of your communication needs.
Friday, February 20, 2009
Things to take note to prevent e-auction fraud when a consumer particiapting in an e-auction
Auctions have been around for centuries. People with goods wanted an efficient way to sell those goods to people who wanted those goods. Historically, the highest level of technology used for an auction involved plugging a microphone into a wall.
But nowadays, the Internet becomes more popular than paperless catalog. The Internet could be used to expand the universe of potential buyers for any one item. It could be used by buyers to compare goods more efficiently and accurately. Anyone could enjoy an auction from a comfortable seat at anytime, anywhere.
The online auction proved to be a great application of technology for those wishing to sell products and services. Traditionally, the auction represented the seller and involved one seller to many buyers. Auctions helped drive up prices for the seller But now auctions could be used to represent the buyer and help drive prices down.
Over the years, various auction formats were devised and executed, including the most well-known format, the e-auction (which also called reverse auction). E-auction is a repetitive process involving an electronic device for the presentation of new prices, revised downwards, or new values concerning certain elements of tenders, which occurs after an initial full evaluation of the tenders, enabling them to be ranked using automatic evaluation methods. The examples of e-auction are: lelong.com, ebay.com, Yahoo and other.
The type of e-auction fraud
- Bid shielding: The practice of placing a low bid in an online auction and having a second person enter a bid that is high enough to discourage other bidders. At the last second, the high bid is retracted and the low bid wins. This fraud is performed by the buyers.
- Shilling: Placing fake bids on auction items to increase the bidding price. It is far harder to detect on the Internet, where anonymity and easy-to-shed electronic identities make it easy for a seller to single-handedly a shilling without tipping off a legitimate bidder.
- Improper grading techniques
- Selling reproductions
- Failure to pay
Ways to prevent e-auction's fraud
- Escrow service
- a licensed and regulated company that collects, holds, and sends a buyer's money to a seller according to instructions agreed on by both the buyer and seller. Typically, once th e buyer receives and approves the item from the seller within an agreed time fra me, the escrow service then sends the payment to the seller.
- If you are a buyer or a seller and, you should only use Escrow.com to make the payment, for example, eBay's approved escrow service.
There are fraudulent escrow services, so be caution if a seller suggests using a service other than escrow. - To avoid being deceived by fraudulent emails, you should sign in to www.escrow.com to verify information you have received via email. Make sure you type the entire address. Do not let the browser auto-type the site address for you. It could auto-type a fraudulent address
2. Feedback Forum
- a place where you can express your opinions by leaving Feedback on your transactions. Besides that, you can learn about your trading partners and viewing their reputations. These member-to-member ratings and comments can help the millions of buyers and sellers. A very good example was in Ebay’s feedback forum,
- For each transaction, buyers and sellers can rate each other by leaving Feedback. Each feedback consists of a positive, negative, or neutral rating, and a short comment.A buyer can also rate the seller on additional criteria which are the accuracy of item description, communication, shipping time, and shipping and handling charges. Sellers can't tell which buyer left which detailed rating, so buyers can feel free to leave ratings that honestly tell the story about their experience.
3. Authentication service
- determining whether an item listed in an e-auction site is genuine and described appropriately and correctly. Usually done by experts who are knowledgeable about certain products. E-bay offers this service to authenticate some of the items listed in e-bay.
- public or private service that authenticates the identity of an online applicant for a TreasuryDirect account using information provided by the applicant. For example, e-bay authentication and grading services
related links:
